Have you ever come off such a high that your faith in yourself, your decisions to go after your dreams and everything in-between is completely restored? That’s exactly what happened for me this past weekend, and I completely attribute it to the magic that is Toronto Pride. 🌈

Humans are pretty simple beings in a lot of ways - if they see someone they know or admire using a product or service, they’re more likely to invest in it too. Using floristry to increase UGC works for so many industries - and I’m about to tell you how. 

While some might squirm, I may squeal. I absolutely loved the brief: whimsical, squiggly, and inspired by guts. Check, check, check, I had this dream project on lock!